E: sinead@sineadodonohoe.com
I work on projects of all lengths and sizes from concept to delivery and all stages in between. Digital projects have been my passion and primary focus for the past 13 years, working for both agency and client.
In terms of my value add, I believe mine is the ability to merge skills of strategic thinking, problem solving and creativity with the solid practices of planning and project management. This combination has enabled me to work on some fantastic projects over the years.
My portfolio encompasses: strategic rebranding and re-positioning, web project management, e-commerce management, email marketing, digital overhauls, advertising creation, digital content including graphics and copy, catalogue and brochure creation, video creation, social media and digital campaigns as well as content writing.
In terms of apps and platforms I have worked considerably with the google suite: data studio, console, adwords, analytics and mybusiness, with multiple CMS systems (magento, expression engine, wordpress), wireframing (more lately adobe and figma and the earlier predecessor balsamiq) email platforms, the Adobe suite and Final cut pro.
Example Projects
"If it's not adding value, don't do it! "
"Align on your North Star - if you don't know where you're going, how are you going to get there?"
Digital Marketing
- Omni-channel strategic planning.
- Relevant content creation based on specific marketing funnel tactics required.
- Project Management
- Email Marketing
- Landing page creation
- Sharepoint communication site creation
- PPC, Google Ads, Linkedin Ads
- G raphics
- Adobe suite savvy: Photoshop, InDesign
- Report & Analyse results.
Website Rebuilds/ Brand Identity
- Research and work with stakeholders to identify market positioning and compare that to brand perception external of the workplace, unearthing insights to inform decisions.
- Identify positioning, comms personality and tone.
- Create wireframes and new UI based on research from: clients' requirements, users' needs, creative concepts and stakeholders' requirements.
- Work with branding partners/ agencies to deliver maximum results.
Start-ups
I have worked with start-up companies including my own. Tasks have included but are not limited to - strategic planning,concept development, software design (UI & UX planning & mockups), software project management, market positioning and planning, software testing, taking the business from initial start up stage to a bootstrap models. I have dealt with Enterprise Ireland HPSUs & Female start up programmes with the NDRC at various stages in these processes.
Video
Today I only work on the planning and management of video content and creation but historically I have produced and edited to date over 150 videos for tutorials, marketing, advertisements and pitching.
Market Research
I have worked for many agencies, consultants and large corporates compiling research, presentation preparation, macro economic reporting and reviews.
Testimonials
- "The project Sinead managed for us was of a world class standard (and I've worked in the biggest media companies and advertising agencies in New York) The quality and level of creativity she poured into the project was above and beyond my expectations." -- John Healy, M.D., KindCitizen
- "Sinead is a very organised yet creative professional who is able to produce high quality output in very little time. Her concise communication and written skills allow her to produce clear and to-the-point documentation and clever and efficient communications. ." -- Janaina Maia, Project Manager, ViddyAd.
- "Sinead is highly motivated with a range of both personal and media related skills that help her to 'stand out from the crowd', when it comes to producing high quality projects." William Tuke, Project Manager